API - Sell mapping data through an API.Advertising - Utilise end-user location data to offer them more relevant advertisements, either directly through the Maps platform or in other product platforms Search, YouTube etc.How Google Maps fits in with Google’s core strategy: So instead, I’m going to give an overview/speculation on how the Maps applications of Google, Apple and Citymapper fit in with their wider goals.Ībove: Screenshots of the Apple Maps, Google Maps and Citymapper applications while sitting in a Pret. Suggesting incremental features like adding the ability for students/seniors to add discounts to their profile or turn by turn navigation isn’t that cool, and they’ve no doubt discussed this stuff/have it on their roadmap. Problem is, it’s really tricky to come up with ‘big ideas’ on how to improve the product. I have an upcoming meeting/interview with Citymapper after sending them my first post so I want to impress them with some sweet product suggestions and features. Probably better for me to keep learning how software is made for now. Update: The interviews with Citymapper went really well, but sadly they’re only looking for designers at the moment.
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